My final year dissertation: A multivariate explanatory study into the factors that affect consumers’ attitudes, intentions and engagement with indirect mobile marketing.

A multivariate explanatory study into the factors that affect consumers’ attitudes, intentions and engagement with indirect mobile marketing. A dissertation submitted by:  Phil Hudson BA (Hons) Marketing, The Media School, Bournemouth University, 2012 – 2013 Word count: 9992 Abstract This paper studies mobile users aged eighteen or over, explaining the factors that impact their attitude toward, the ... Read more

Raspberry Pi 5 LED setup with wiringPi

This post will give a quick guide to basic programming using Raspberry Pi’s GPIO pins and five LEDs. Above is the working circuit with all LEDs switched on. Below, the images better show the board layouts. This circuit uses wiringPi pins 0-4 (GPIO 17, 18, 21, 22, 23). Ensure that the pins are in the correct positions, otherwise you could damage your Pi. To be able to turn the LEDs on and off, you will need ... Read more

Cottle Taylor Case Study: Increasing unit sales in the Indian toothbrush market.

International Marketing Management Case Study: Cottle-Taylor Propose, with justification, the key marketing actions Cottle-Taylor should take to achieve its growth objectives in the Indian toothbrush market for the next 12 months. Introduction Cottle-India are looking to increase unit sales by 25% in the Indian toothbrush market for the next 12 months. This analysis, evaluation and proposal will place focus on Cot ... Read more

BU-Harvard citation template for BibDesk/Bibtex

A couple of years ago I wrote a basic template for BU Bournemouth University Harvard style citations and I’ve finally uploaded it for general use. This template can be imported into an application such as Bibdesk and used as the export template to correctly format citations, enabling fast and accurate exports, with drag and drop citations. The script is located in the Github repo here: https://github.com/phi ... Read more

Basic Javascript client-side form validation

Below is an example of some code that I use for client-side validation on webpages. This is to validate client input into forms and uses Javascript to do so. The code is also available on Github: https://github.com/philhudson91/mustached-archer   <!DOCTYPE html> <html> <head> <meta http-equiv="Content-Type" content="text/html; charset=utf-8"> <script type="text/javascript"> funct ... Read more

A critical examination of the role of narcissism within Instagram

All illustrative examples used within this essay have been removed. A critical examination of the role of narcissism within Instagram Defined by its creators (Instagram, 2012), “It’s a fast, beautiful and fun way to share your photos with friends and family.” This essay seeks to argue whether Instagram is dependent upon narcissistic identity construction to routinise users’ use of the service. The three com ... Read more

Business report example: Mango’s marketing strategy

This report is based upon a case study about Mango in 2009. Introduction This report consists of two parts; the first analyses Mango’s strategic position, and the second generates and analyses Mango’s strategic options. Mango’s current strategic position This section uses academic models and frameworks to analyse Mango’s current strategic position based upon data within the case study. Johnson et al. (2008) ... Read more

Student Finance left this in their code by accident?

Left a default help page in: ... Read more

How to post date/time of form submission using MySQL and PHP

When a user submits a form of some-kind, it’s often useful to know the date/time of when they did so. Surprisingly, the internet provides little documentation for implementing this, so I have written this post. Method 1 – Hidden date field within the form: Here’s the code of a basic form: <form action="insert.php" method="post" name="input"><label for="user">Username:</label>< ... Read more

New website launched for The Laughing Pod

Two days ago I launched a new website for The Laughing Pod Comedy Club. You can visit The Laughing Pod’s new website here. The main purpose of the website was to provide back-end events management functionality as well as creating a dynamic, contemporary look. It also features a built-in mobile site. I will be writing separate posts about some of the different pieces of code I used that maybe useful for oth ... Read more